Lotteries’ luck holds during recession
National lottery operators around the world have seen their luck hold up during the recession and global lottery revenues have actually risen in 2009. This is in stark contrast to other gambling sectors, which have been hit hard by the cut in consumer entertainment spending.
Global Betting and Gaming Consultants’ (GBGC) new edition of its comprehensive Global Gambling Report (5th edition) shows that global lottery gross gaming yield (GGY) reached US$116.5bn in 2009. This figure was an increase of 2.3% compared to 2008.
2.3% may not sound a great deal, but in the context of other gambling sectors it represents an excellent performance given the prevailing economic conditions in 2009.
As a result of the lotteries’ strong performance in 2009, the sector increased its share of the global gambling market from 29.8% in 2008 to 31.5% in 2009.
Measured against Gross Domestic Product (GDP) the lotteries have done exceptionally well.
One area of strong growth for European lotteries has been ticket sales via interactive means – mobile phone and Internet. Camelot’ interactive sales grew by 32% in 2008/2009 to GB£488.2m, which was around 9.5% of total ticket sales.
In France, La Fran√ßaise des Jeux (FDJ) reported that “multimedia” (interactive) sales increased by 41% in 2009, whilst its overall lottery sales were up 7.5%. FDJ’ interactive sales still accounted for just 3% of its total lottery sales, so there remains plenty of scope for further growth.
The Belgian national lottery is the latest to make its games available online. In its first week of online games at the start of April 2010, 23,000 people registered on the website and 1.5% of draw game ticket sales were bought on the Internet. It also happened that the winner of the Lotto that week had bought their ticket on the Internet.
“Other sectors of the gambling market saw their big high-rolling customers spending less time gambling as they grappled with the recession in 2009,” explained Bartlett.
As part of its Global Gambling Report (5th edition) GBGC calculates that total value of the global gambling market was US$370.4bn in 2009. This was a decline of almost 3% over 2008.
The 5th Edition of GBGC’ Global Gambling Report
The 5th Edition of GBGC’ Global Gambling Report was published in April 2010. It contains more than 1,450 pages of data, analysis, and commentary on gambling activities in over 250 individual jurisdictions on every continent.
The report is available for purchase as an annual subscription for £3,950 (+VAT), with access to updates throughout the year.
Tel: 07624 483 921
GBGC has established itself as the most credible specialist international gambling consultancy in the world. The company has work with or supplied information to over 400 clients the majority of whom are ‘blue chip’.
In addition to its consultancy GBGC has produced five reviews of the global gambling market that have been widely acknowledged to be the best available both in terms of both their detail and accuracy. The latest Global Gambling Report was published in April 2010 and extends to over 1,450 pages, covering more than 250 individual markets on every continent.
The statistics and forecasts that are contained within the Global Gambling Report have become widely recognised within the industry, the financial community and the Media, as the industry standard for sizing both the online and offline gambling markets. Consequently GBGC is the most widely quoted source of industry data in share prospectuses and analysts’ notes as well as on TV/Radio and in publications as diverse as the Financial Times, Forbes, Time Magazine, BBC Radio 4, BBC Breakfast, ITN news, the Economist and Fortune magazine.