Betting Shop Media Becoming Price Sensitive
The introduction of a second television channel for betting shops has caused the cost of media rights to rocket for the UK’ betting shops. Coupled with the effects of the recession GBGC believes that the future is going to be a hard grind.
With this in mind GBGC canvassed four prominent bookmakers in September to ask their current views on having to take racing pictures from two suppliers. GBGC promised not to release their names so their answers would be frank and would not prejudice any negotiations they are having with suppliers or investors.
The second was a major bookmaker and said they also had both services and would continue to do so but only if a reasonable price was agreed.
His opinion was that the market is changing and that Turf TV is 10 years out of date.
Of course, the survey does need to be expanded to draw a meaningful conclusion but these initial consultations do appear to show that this market is becoming more price sensitive and the choice between one service or another may be an option forced on bookmakers through commercial necessity rather than choice.