ICE spectacular brings the world of gaming to London
With 400+ exhibitors drawn from the international betting, bingo, casino, lottery, mobile, online and street gaming sectors occupying some 20,000 sqm, ICE 2011 represents the most comprehensive display of gaming products ever housed under one roof. On the show floor a record 54 countries – more than double the 26 at November’s Global Gaming Expo – are represented by exhibitors, an amazing fact which goes way beyond just exhibition statistics. In real business terms it means that whatever is taking place anywhere in the entire world of gaming will be demonstrated by exhibitors at ICE.
Over the last decade ICE has attracted 180,000 visitors from a total of 180 visitor territories – for context the United Nations recognise 192 Member States. Despite the global industry facing its hardest recession for decades, ICE 2010 succeeded in maintaining attendance levels at above 90 per cent of the preceding year’s record-breaking tally of 20,707. Furthermore the number of sovereign territories represented in 2010 held firm at 123 and exhibitor feedback confirmed the quality of buyers remained constant.
According to ICE Show Director Kate Chambers, the level of pre-registration for 2011 has been very strong with all of the key performance indicators pointing towards another vibrant event. She stated: “We have worked extremely closely with the industry in its various guises to deliver an event which is tailored to the requirements of our stakeholders – exhibitors, visitors, trade bodies and regulators.”
“We have invested heavily on putting together a seven strong programme of ICE Conferences dealing with really important issues such as how casinos can take advantage of mobile gaming and use social media to engage with a younger audience and retain customers. The third annual International Casino Conference (ICC) in partnership with the European Casino Association is part of the programme. The ICC will be examining how operators can marry land-based and online gaming using Casino Gran Madrid as a case study, as well as strategies to increase customer spend in the economic downturn. Big changes have taken place since the 2010 show with far more additional and exciting developments which will improve business opportunities in the pipeline and implemented in time for the 2012 edition of ICE.”
“The 20,000 or so visitors who come to ICE each year value the exhibition because it represents an unrivalled opportunity to meet up with old friends and see the new technology that’s shaping the future of gaming. Our collective mindset is to always be at the vanguard of the gaming revolution. ICE 2011 celebrates over two decades of providing a source of product innovation and inspirational ideas for the international gaming industry and long may that continue.”
Ticket registration is at www.icetotallygaming.com . Entry is free to business visitors.