Lotteries in line for X-Factor Razzmatazz
The UK lottery market could be bracing itself for an injection of razzmatazz with the news that pop music tycoon Simon Cowell is reportedly planning a “revolutionary” lottery-style game show as his next big television venture following the success of Saturday night television shows like X Factor and Britain’ Got Talent.
A few unconfirmed details have emerged about the project. It will be a live lottery show with an audience of up to 20,000 people. Each will have paid GB£ 1 for a ticket to be in the audience. The ticket gives them access to a draw for the chance to compete in live challenges for the GB£ 1 million top prize. A pilot episode is said to be planned for June 2011.
Publishing tycoon Richard Desmond is also said to be interested in moving into lotteries. In February 2011 it was reported he had acquired a new lottery firm called The Health Lottery Ltd. Desmond is the owner of Northern & Shell which publishes the Daily Express, Daily Star, OK! Magazine and runs Channel 5.
Desmond says that each ticket for the lottery will cost £1 with 20.5 pence going to health-related causes. He aims to raise a minimum of GB£ 50 million per year. It seems highly likely that Desmond will use Channel 5 to broadcast the lottery draw.
But a note of caution – not all new lotteries succeed, even with good sales networks. BingoLotto, a live TV bingo/lottery game, was launched in the UK on 13 September 2009 with 20% of game card sales going to good causes. The game was broadcast live on Virgin 1 and cards could be purchased at Tesco supermarket stores in the UK. But just a month later organisers of the game announced that it would be discontinued because of poor sales.
Camelot, the operator of the UK National Lottery, has been posting good sales figures in recent years, boosted by the popularity of the Euromillions games and sales on instant win scratchcards. But ticket sales for the main Lotto draw game have fallen steadily and the jackpots have fallen as a result.
The Lotto has been unable to compete with some of the massive rollover jackpots generated by Euromillions. UK-based players have been very lucky in winning some the biggest jackpots in the European game. In October 2010 a UK player won GB£ 113 million in a Euromillions jackpot.
The buying power of a Lotto jackpot win has also fallen. GBGC has undertaken some research to discover how many “average” houses an GB£ 8 million jackpot would buy over the years. In 1994 when the National Lottery was launched you could by 153 “average” houses with your jackpot win. By 2010 the same win would buy you ‚Äòonly’ 49 houses.
Still, it could be you.