All is Fair in Love and Poker
Poker is a ruthless business. The sharks snaffle up the fishes and there is no room for sentiment.
For the last five years or so the European poker rooms have felt like the hapless fishes in the face of PokerStars and Full Tilt’ liquidity, prize pools, and marketing resources.
But on Friday evening (European time) the US Department of Justice dealt the European firms a handful of aces with its action against the US-facing operators.
It’ the first aces they’ve seen for ages and so the likes of Ladbrokes et al. have decided to shove all in to lure players away from their stricken rivals’ tables.
The marketing departments have been in overdrive:
‚Ä¢ Stressing their legality, size, security and history
‚Ä¢ Increased rakeback for limited periods
‚Ä¢ Mustering together as much money as they can for a large, guaranteed prize pool tournament similar to PokerStars’ Sunday Million
‚Ä¢ Other sign-up or reload bonuses
But for all their crises of recent days, PokerStars and Full Tilt are still the largest online poker rooms this week. They have the resources and know-how to launch their own marketing fight back in the coming weeks once they’ve recovered from the shock of last Friday’ events.
There could be a lot of blood in the poker seas by the time this is over and a few less sharks and fishes.