Asia’ Quiet Rise To Dominance in Global E-gaming Market
Few outside of Asia truly appreciate the rise in scale, revenues and influence of the online betting and gaming sector in South-East Asia over the last five years. One of the main reasons for this is the lack of information available about the operators based there and the failure of Western observers to understand what is happening in the market.
Global Betting and Gaming Consultants’ latest edition of its Interactive Gambling Report includes a special market focus on online gambling in South-East Asia to provide some insight into the business models, marketing strategies, and customer preferences in the region.
The monopolies of the Hong Kong Jockey Club and the Japan Racing Association have been some of the most innovative online gambling operators precisely because they face strong competition from firms licensed offshore.
The market focus in the report looks at the agency system which operates in South-East Asia, the dominance of betting on credit, whether deposit betting can gain a foothold, consumer betting preferences, and in-running betting.
For private operators (ie non-government) South-East Asia still represents a bastion of the “golden age” of the online gambling business that was built upon offshore licences, low taxes and high payouts.
The Interactive Gambling Report is available for GB£950 (+VAT) and includes a comprehensive dataset for the global Interactive gambling industry by country and product.