Google Shows Future Is Mobile In “Post-PC” Era
In 2009 Google became a “mobile first” company. All of Google’ new developments are now created for the mobile platform first.
Part of this strategy was made manifest in mid-August 2011 when Google agreed to pay US$12.5 billion for Motorola’ mobile handset business Motorola Mobility. The acquisition gives Google a way into to the handset market as well as the patents held by Motorola Mobility in an increasingly litigious sector. The theory is that Google will be able to use the handset business to allow better integration of its Android mobile platform.
At the same time Dr Mark Dean, CTO of IBM Middle East and Africa, and one of the engineers of the original personal computer (PC), wrote that we are entering the “post-PC era”.
Dean writes in his blog that “PCs will continue to be much-used devices, [but] they’re no longer at the leading edge of computing. They’re going the way of the vacuum tube, typewriter, vinyl records, CRT [cathode ray tube] and incandescent light bulbs.”
These developments and trends have implications for the Interactive gambling sector. If access to the web is going to shift from the desktop computer to the mobile device, online gambling operators need to prepare themselves for this shift in consumer behaviour.
GBGC’s new Mobile Gambling Report 2011 assesses how new generation of devices are unlocking the potential of mobile gambling. The report covers the key issues of technology, distribution, regulation, and m-commerce.
In compiling the report GBGC has sought the views of operators at the forefront of mobile gambling as to future mobile gambling industry trends and developments. Interviewees include: Matti Zinder, CEO of Spiral Solutions, Olafur Andri Ragnarsson, Chief Software Architect at Betware, Per Lilie of Mobenga, and Brian MacSweeney of Boolabus.
GBGC calculates that the global m-Gambling market was worth US$2.7 billion in gross gaming yield (GGY) in 2010, encompassing all activities. The vast majority of this was accounted for by m-betting, in particular, the revenues from the Japan Racing Association and Hong Kong Jockey Club. We forecast that the market will reach US$4.8 billion by 2013. At this point it would account for 11% of the total Interactive gambling market.
Which of the “traditional” online gambling firms will be first to declare itself a “mobile first” gambling company?
GBGC’s Mobile Gambling Report 2011
GBGC’ Mobile Gambling Report 2011 discusses a number topics relating to technology, distribution, regulation and m-commerce:
The power of smartphones
Attitude towards gambling from the app store “guardians” and regulators
Leading mobile handsets and the numbers being shipped
Native versus Web Apps
What’s on offer in the different mobile gambling sector – betting, gaming, lottery
Profile of key suppliers in the mobile gambling sector
GBGC’s forecasts for the global mobile gambling market
The report is available for GB£450 (+VAT) or is included as part of GBGC’s latest edition of its Interactive Gambling Report (GB£950 + VAT)