Smartphone Unlocks Mobile Gambling’ Potential
The mobile gambling landscape has changed a great deal since Global Betting and Gaming Consultants chaired the Mobile Gambling Conference in London at the end of 2008. At the time GBGC cited findings from the Digital Entertainment Survey 2008. Of those surveyed 48% said they did not use a mobile phone to surf the Internet and had no plans to do so.
In the intervening years the situation has moved on dramatically.
The borders between “online” and “mobile” are blurring rapidly with the pace of developments in new smartphones and tablet devices. The devices we carry in our pockets today are often more powerful than some of the early desktop computers we had on our desks just a decade ago.
The iPhone effect has caused a seismic shift in the mobile phone market since Apple launched its iPhone in 2007. Apple focused on what the consumer wanted not what the mobile network operators wanted.
GBGC’ new Mobile Gambling Report 2011 assesses how new generation of devices are unlocking the potential of mobile gambling. The report covers the key issues of technology, distribution, regulation, and m-commerce.
GBGC calculates that the global m-Gambling market was worth US$2.7 billion in gross gaming yield (GGY) in 2010, encompassing all activities. The vast majority of this was accounted for by m-betting, in particular, the revenues from the Japan Racing Association and Hong Kong Jockey Club. We forecast that the market will reach US$4.8 billion by 2013. At this point it would account for 11% of the total Interactive gambling market.
In 2009 Google became a “mobile first” company. All of Google’ new developments are now created for the mobile platform first. Will a “traditional” online gambling firm ever declare itself now to be a “mobile first” gambling company?
GBGC’ Mobile Gambling Report 2011 discusses a number topics relating to technology, distribution, regulation and m-commerce: