The Las Vegas Strip will not hit its previous 2007 peak in gross gaming yield (GGY) of US$6.8 billion until 2014 according to Global Betting and Gaming Consultants.
The recovery is underway with visitor numbers rising and GGY improving but the halcyon days of 2007 are some way off according to Warwick Bartlett, GBGC’s Chief Executive.

 
GBGC Las Vegas Revenues
“The recovery started toward the end of 2009. In spite of a 9% uplift from 2009 to 2011 Vegas has a long way to go and on current growth rates and the prospect of some Federal budget balancing after the Presidential election we predict that 2014 will be the year when Vegas is back to where it was in terms of revenues from gambling” said Warwick Bartlett.
 
GBGC Las Vegas Revenues (2)
The state of Nevada is not such an optimistic story.  The recovery is anaemic showing a 2011 increase of only 0.1% after three consecutive years of decline.  GBGC’s Tihana Jurican believes that Nevada overall may take many years to reach its 2007 peak of US$12.8 billion: “Nevada is faced with tough competition from neighbouring states that have increased their gambling facilities in recent years. Other states are still considering their options, which might increase competition still further. The Strip, however, is in a constant state of evolution adding new attractions that draw in visitors”.
 
GBGC Las Vegas Revenues (3)