Camelot’s main Lotto game will see its first ticket price increase since its launch in 1994 when tickets for the revamped game go on sale on Thursday 3 October 2013. The first draw of the new Lotto game will take place on Saturday 5 October 2013.

The cost of a line of number for the main Lotto game has been £1.00 since the game launched in 1994 and the rise to £2.00 comes at a time when household budgets are already being squeezed by a combination of rising food and energy costs and stalling wage increases. 

The price increase is just one of a number of measures that Camelot is introducing to revamp its main draw game in October: 
• Bigger jackpots on Saturday (estimated at £5 million) and Wednesday (estimated at £2.5 million) 
• A prize increase for picking 3 winning numbers: rising 150% from £10.00 to £25.00 
• A new Lotto raffle: guaranteeing 50 winners of a £20,000 prize in a secondary raffle 
But, in order to offer these increased prizes, some other prizes are being reduced: 
• Matching five numbers in the Lotto game will win £1,000, down 33% from £1,500 currently 
• Matching five number plus the bonus ball will win £50,000, down 50% from £100,000 currently 
Global Betting and Gaming Consultants’ head of research Lorien Pilling commented:
“Sales for Camelot’s main Lotto game have been falling steadily over the last decade and fell below £2.5 billion for the first time in 2012. The decline is partly due to the great popularity of other lottery games like Euromillions, with its large rollover jackpots, and instant games.” 
“In 2000 the Lotto game accounted for 84% of the National Lottery’s sales but just 38% in 2012.”
“The ticket price increase comes at a sensitive time. Lottery tickets are discretionary items and UK households are already facing a squeeze on their weekly budgets because of higher food and energy costs. 
“UK lottery players are used to a £2.00 ticket from the Euromillions game but certain segments of the lottery’s customers could reduce how often they play to mitigate the increased cost. It might be better to link any future lottery price increases to inflation and have gradual increases every few years rather than big jumps.”
“But GBGC’s research has found that national lotteries around the world, including the UK, have done very well during these difficult financial times, perhaps as players seek to win a jackpot as a dream ‘quick fix’ to their money worries.” 
GBGC Gambling UK Lotto Sales
GBGC Gambling UK Lotto Sales 2000 – 2012