Camelot’s main Lotto game will see its first ticket price increase since its launch in 1994 when tickets for the revamped game go on sale on Thursday 3 October 2013. The first draw of the new Lotto game will take place on Saturday 5 October 2013.
The cost of a line of number for the main Lotto game has been £1.00 since the game launched in 1994 and the rise to £2.00 comes at a time when household budgets are already being squeezed by a combination of rising food and energy costs and stalling wage increases.
“Sales for Camelot’s main Lotto game have been falling steadily over the last decade and fell below £2.5 billion for the first time in 2012. The decline is partly due to the great popularity of other lottery games like Euromillions, with its large rollover jackpots, and instant games.”
“The ticket price increase comes at a sensitive time. Lottery tickets are discretionary items and UK households are already facing a squeeze on their weekly budgets because of higher food and energy costs.
“But GBGC’s research has found that national lotteries around the world, including the UK, have done very well during these difficult financial times, perhaps as players seek to win a jackpot as a dream ‘quick fix’ to their money worries.”